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Good News: Xavier Institute of Communications launches Diploma Course in Event Planning

Read Time: 3 min

It is really good news for event management aspirants who were looking for a prominent college of India to pursue an event management course

A unit of St. Xavier’s College (Autonomous) Mumbai, Xavier Institute of Communication (XIC), has introduced a 10-month diploma course in ‘Event Planning and Experiential Marketing’ in the beginning 2020-21 academic year. Students can now enroll themselves in the full-time course to pursue their career in event planning and experiential marketing.

“While the Events industry has garnered a very optimistic growth in the media ecosystem, reality showed a dearth of qualified event professionals at the entry level. To plug this gap, XIC has stepped-up to the plate to give the Communications community, another breed of well qualified Event Practitioners,” said Dr. Fr. Conrad Pesso, SJ Director of XIC.

Furthermore, he said, “Some of our current courses like ‘Advertising & Marketing’, ‘Public Relations’ and the ‘Advanced Integrated Communication Programme’ already had an Event Management Module as a part of their programme. The response and the buzz generated from these ground events encouraged us to offer a well-balanced Event-centric course to aspiring students who wanted to make a full-time career in Event Management”. 

Xavier’s Diploma Courses now also includes Event Planning & Experiential Marketing

Here I am going to share a step by step process to enroll in 10- Month Diploma course in Event Planning & Experiential Marketing course of Xavier Institute of Communications


About the Institute

The Xavier Institute of Communications (XIC) is a professional media center established and run by the Mumbai Jesuits. In 2019, XIC completed 50 years of offering a variety of training programmes in the field of communication. Today, the XIC is an autonomous curricula unit of St. Xavier’s College. It is managed by the Bombay St. Xavier’s College Society Trust, which governs St. Xavier’s College, the Xavier Institute of Communications, the Xavier Institute of Management and Research (XIMR) and various other research

XIC each year enrolls students in varied diploma courses such as Journalism & Mass Communication (JR), Advertising & Marketing Communication (AM), Public Relations & Corporate Communication (PR), Film, TV & Digital Video Production (FT), Advanced Integrated Communications Programme (AICP) and most recently, Event Planning &
Experiential Marketing (EPEM).

EPEM Course Outline

As far as the course outline is concerned, it is mentioned on XIC’s official website that the course is crafted to equip and prepare students for a career in Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry.

While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the trade who will provide real insights into the nuances of the business substantiated with case studies – all with a view to keeping the program fresh, exciting and unique.

Fee Structure

The Course fee of a 10-month diploma in EPEM is INR 195000 excluding GST.

Eligibility Criteria

  • Age: 35 years or below
  • Qualification: completed 3 years of Graduation (12+3 years) in a University approved stream in India: (Arts, Commerce, Science, Computers, BMM, BMS, BE, Catering, etc.) or You are appearing for the last semester of your Graduation in the present Academic year.

Selection Criteria

The selection process comprises an On-line Entrance Test followed by a personal/Skype interview.

Course Structure


Note: Course structure subject to change

The course will also integrate the disciplines of Brand Marketing & Communications, Advertising, Public Relations, Mass Media, Digital Media, Audio-Video Production and futuristic platforms of technology to make for a well-rounded event professional.

How to apply

Step 1: Visit the official site of St. Xavier College Autonomous, Mumbai, You will see a popup mentioning “Last Few Days, Admission Open for Event Planning and Experiential Marketing (EPEM)

Step 2: Click on “Register Now” from there you will jump to the Admission page where you can find all the required information for the admission procedure

Step 3: After reading the details and if you fulfill the eligibility criteria you need to scroll down where you’ll find “Register Now” for Event Planning and Experiential Marketing (EPEM)

Step 4: After clicking to the button, a new window tab will open for the registration page where you will find a popup “Important Notification” just go through the details to know the overall procedures.

Step 5: Finally from here you can apply for the Online Entrance Test 2020.


  • A scanned recent passport-sized photograph of the applicant needs to be uploaded while filling up the registration form.
  • Please ensure you have your photograph in jpg format readily available with you before proceeding with the registration.
  • There are four important sections “Personal Information, Academic Record, Computer Knowledge, Media Experience” where you need to share the personal details, followed to this you also have to share where from you come to know about the course and statement of purpose section as well.
  • Upload your passport size photo (file size should be less than 1Mb)
  • At last, review the form and Proceed for Payment i.e an amount of INR 3500.


If you are in a dilemma that Is event management a better career option for you then try our Best Event Planner Personality Test (Know Yourself)

Best of luck for your bright future in the event industry.

Let us know in the comment section how much you find this article helpful and Feel free to contact us for any sort of assistance you seek.

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Sreevidya Ethiraj
1 year ago

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Sreevidya Ethiraj
5 months ago

Thanks for the blog.Nice to know about Xavier institute of Communications launches Diploma course in Event planning information.You can also check.
<a href =””/>Diploma courses in Event Planning Institutes in Coimbatore</a>

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