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A Ray of Hope: Events Industry Reopening in India from Sep 21st 2020 in Unlock 4.0

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Since conventions and exhibitions involve mass gatherings, it was a big NO for the events industry to function as per the guidelines issued by the government to lessen down the impact and spread of coronavirus in this pandemic time.

When everyone is trying their best to contain the spread of Covid-19, many put their opinion that for some countries opening of events would have to wait till a vaccine or a cure is found.

But in the case of developing countries like India, where the event industry employs 10 million people and constitutes an INR 500,000 crore market, including organised and unorganised sectors, which have been in a standstill condition.

The question arises that “Can the Indian events industry afford to wait?”

In this context, The Event and Entertainment Management Association (EEMA) has taken the lead in bringing events industry stakeholders together to deliver clear local guidelines and urge the government for events industry reopening in India and also give the industry a plan for going back to work.

EEMA also released an events reopening guidelines as post-pandemic SOPs and urges the government to allow events to resume.

The SOP document was officially released by the special guest of honour, Valsa Singh Nair, Principal Secretary, Tourism & Culture, Govt. of Maharashtra.

The association also tweeted about the EEMA Government Interaction Committee represented by its Chairperson Mr. Lalit Gattani interacted and presented the proposed SOPs for events to Minister of State for Home Affairs.

And now the event planners found a ray of hope with the central government allowing further relaxation under Unlock 4.0 the capital is likely to see resumptions of more economic activities. Social/ academic/ sports/ entertainment/ cultural/ religious/ political functions and other congregations will be permitted with a ceiling of 100 persons, with effect from 21st September 2020. However, such limited gatherings can be held with the mandatory wearing of face masks, social distancing, provision for thermal scanning and hand wash, or sanitizer.


Unlock 4.0: events industry reopening in India from 21st September with a ceiling of 100 people


Expressing the thankfulness to the government, EEMA tweeted

We thank the government for hearing our pleas to save events by opening up events from 21st September with a ceiling of 100 people.
We will keep dialoguing with them to open the ceiling furthermore on the size of the venue on 4sqmtr per-person formula.

On behalf of the whole events industry, eventshala would like to express the sincere gratitude to the EEMA newly elected committee and especially to the President of EEMA, Roshan Abbas, as under his leadership the EEMA simultaneously initiated a digital campaign #OpenSafeevents2Saveevents encouraging individual companies and associations and trade unions to come together in urging the government to prioritize the reopening of events to help the industry survive which has given this ray of hope as a fruit to the hard work of EEMA COVID taskforce.

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